Email communication with customers that delivers value and education void of spam promotion is still the most effective form of communication with customers and an effective way to remind your customers of your business’ product and services.
Email Marketing is a cost effective and competitive way for marketing. The important key is how well you have nurtured your list by remaining consistent and providing quality content that educates the client without pushing too aggressively the products or services that you offer.
The email content should be short and sweet. The content needs to be straight forward and provide knowledge. The email should be mobile friendly as most of the senior executives or decision makers, use their smartphones to check emails.
Email marketing is one of the online marketing modes that are inexpensive, responsive and relentless medium. Done correctly it can semi automated with consistent content that grabs the attention of the customers.
Valuable email content like social media is forwarded and shared by customers as the content is interesting enough and valuable enough that their colleagues will want to receive it as well.
Important points of Email Marketing are:
- Focus is on the target audience
- Lead generation
- Building brand for the long term
- Email accounts is the largest online user base
Focus is on the Target Audience
An Email Marketing should have an option for “Opt-In” and an option to unsubscribe in case they do not wish to continue receiving emails.
Depending on the target, the content should be chosen that are relevant to the target audience and they learn from it and should not just be a sales pitch.
The Email should also have Call to Action option, so a user knows what to do, if he is interested in any of the services.
Lead generation is an important objective of Email Marketing.
Businesses have to build their relationship with prospective customers, providing them the confidence of trust, and helping them in taking the best suitable decisions for their businesses betterment.
Email marketing, with relevant content, helps to create trust and credibility.
Building brand for the long term
Long term Email Marketing is an effective brand building tool, as subscribed customers get regular updates and education regarding the products and services that interest the customers.
A report from Pew interest (http://www.webpronews.com/email-is-still-king-of-the-internet-2011-08), depicts that the search and email are the top two activities in which adults engage themselves on web. The numbers of mail accesses are 92%, 59% when searched on typical or crucial days, 61% on average day.
The total users of Facebook, Twitter, YouTube, Google Plus, LinkedIn, Instagram and Pinterest equals 3.9 billion users.
With more than 4 billion email accounts and over 80% of the internet users accessing corporate and personal emails on regular basis, email marketing is still the king of internet marketing.