Latest figures put the number of Facebook users worldwide at 1.4 billion and at the last count there were more than 50 million Facebook Business Pages. Whether you’re a public figure, a small business owner or a parent representing a school sports team, you’re going to want to set up a Facebook Business Page to provide a gathering place for your customers or supporters.
You as Administrator
As the eventual administrator of a Facebook Business Page, the first thing to know about setting up the new page is that you will do it from your own personal Facebook profile. That doesn’t mean you will be personally identified on the Business Page – unless you choose to be named as a company representative. It simply means that once you have created the page, you will access it from your personal profile…
…by clicking on the blue down arrow in the top menu bar and selecting the relevant Business Page from a drop down list of all the pages you administer.
Being the administrator also means that you control the Business Page in the same way you control your own personal profile – posting liking and commenting as you please. “Acting as the company” in this way also gives you the right to assign roles to anyone who will be assisting you to run the page.
To get started, log in to your personal Facebook profile and select “Create Page” from the left hand menu or from the blue down arrow in the top menu bar. Facebook will present you with a menu of six Business Page types to choose from. Click on each icon to get a feel for which type best suits your purposes.
When you make your selection, a dropdown form will appear. Complete all the fields, providing category, Business Page name and any other information requested. The fields may differ somewhat from Business Page type to Business Page type.
After you click on Get Started, Facebook will take you step by step through a wizard so that you can enter all the other information which will be needed to make your Business Page as user friendly as possible.
Managing your page
Once your page is set up, you can begin posting, liking and commenting to your heart’s content. As the administrator of a Business Page with a commercial purpose, you will also want to promote your page, track visitor demographics and get involved in marketing activities which wouldn’t be necessary for your personal profile but are vital to ensure business success.
Whilst some of these activities are listed in the graphic below, the full line-up would also include:
- Linking to other social media platforms
- Driving traffic to your business website or specially created landing pages.
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Russell R. Wasendorf, Jr. is the President & CEO of Complete Developer LLC., a software development and digital marketing company headquartered in Florida. Russ is a prolific industry commentator and writes a biweekly newswrap of online marketing trends. Order your fortnightly email copy at http://eepurl.com/SBzCb.
As a founder member of the Social Media Visionaries Group, Russ warmly invites you to subscribe to the SocialMediaVisionaries.tv monthly Facebook report at http://www.socialmediavisionaries.tv/facebook-executive-summary-sa/.